WestBred - Tiller’s Toast

WestBred® Wheat needed a unique and thoughtful way to show appreciation to their hardworking growers and field representatives. Instead of an off-the-shelf premium item, we created a gift that tapped into the heart of these growers and the crop they grow. Because nothing celebrates hard work and good wheat like an ice-cold beer, we partnered with Enid Brewery in Oklahoma to create a limited-edition small batch ale made with WestBred wheat and crafted and named to honor our growers. We called the new beer “Tiller’s Toast,” designed a custom label and wrote our own classic drinking toast as the ultimate ode to all growers west of the Mississippi. 

Collaboration
Tyler Leiweke, Ashley Conrad