WestBred - “Excellence Isn’t Pretty”

Sometimes, growing wheat isn’t what it’s all cracked up to be. Sometimes, it’s not just golden waves of grain like you see on Insta. Sometimes, it’s downright not pretty at all. This campaign meets growers in a relatable way and taps into the grittiness that gives growers a sense of pride about what they do.

Collaboration
Ben Bohling, Austin Fallin, Tolin Oliver, Tyler Leiweke, Tammy Cheatham